MATHEWS' VENETIAN LIQUID HAIR DYE
  Acknowledged by all to be the ne plus ultra. Cheapest in the world.  Easily applied; works to a charm.  Produces any shade that may be desired.  Restores grey hair to its original color; does not dry or scorch the hair; produces a permanent color--one that will neither fade, crock, or wash out.  Been in use of fifteen years.  Always gives complete satisfaction.
    Remember!  the best, as well as the cheapest. For sale by all Druggists.
Prepared by A.I. MATHEWS.
Druggist, Buffalo.

Source:  February 1861 newspaper, Batavia NY

Contributed to the Buffalonian.com by Linda Schmidt